New Harley-Davidson® Motorcycles for Sale

Shop new Harley-Davidson® Motorcycles for sale in Sonoma County, California, near Santa Rosa and Petaluma. Don't miss current Harley-Davidson promotions and Harley® financing offers. We can order you the latest Harley® motorcycle models, too – and we have used Harley bikes for sale.

    • Price, if shown and unless otherwise noted, represents the Manufacturer's Suggested Retail Price (MSRP) and does not include government fees, taxes, dealer vehicle freight/preparation, dealer document preparation charges, labor, installation, or any finance charges (if applicable). MSRP and/or final actual sales price will vary depending on options or accessories selected; contact dealer for more details.

    • Images, where available, are presented as reasonable facsimiles of the offered unit and/or manufacturer stock images. Non-standard options or features may be represented. No guarantee of availability or inclusion of displayed options should be inferred; contact dealer for more details.

    • The extension of the Motorcycle Limited Warranty is valid on new, previously untitled 2022, 2023, 2024 and 2025 Harley-Davidson® motorcycles purchased and delivered between November 1, 2024 and March 31, 2025. Offer excludes Company Owned Vehicles (COV), Police Duty Motorcycles, Fleet, EagleRider, and DEMO motorcycles. Warranty coverage on all eligible motorcycles sold and delivered during the sales period will be extended through April 30, 2027. All other terms of the Motorcycle Limited Warranty, which can be found in your Harley-Davidson Owner's Manual, remain the same. See dealer for details.

    OFFER DISCLAIMERS

    $0 DOWN/LOW APR

    *Financing Offer available only on select, new untitled 2025 or 2024 Street Glide® and Road Glide® or 2025 Street Glide® Ultra Harley-Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Harley-Davidson® CVO™ motorcycles are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 36-month term. For example, a 2025 Road Glide motorcycle in Brilliant Red with Black trim and an MSRP of $30,199, no down payment and amount financed of $30,199, 36-month repayment term, and 2.50% APR results in monthly payments of $871.58. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by March 31, 2026. This Financing Offer is valid during the period of January 1, 2026 to March 31, 2026. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See dealer for details.

    CUSTOMER CASH

    **$2,500 incentive valid towards the purchase price of select new, untitled Road Glide and Street Glide Ultra motorcycles, $1,750 incentive valid towards the purchase price of select new, untitled Street Glide motorcycles, all available and in stock at participating H-D® dealers in the continental U.S. including Hawaii and Alaska. At participating dealers only. Offer valid on purchases made on and between January 1, 2026 to March 31, 2026. Offer cannot be used towards the down payment on a motorcycle. Offer not valid on previous purchases or future motorcycle orders after March 31, 2026. Please see your authorized Harley-Davidson® dealership to determine what offers, discounts or promotions, such as Harley-Davidson finance offers, can be combined with this Offer. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Cannot be redeemed for cash or cash equivalent and is non-refundable.

     

    *S2 Mulholland™
    Promotional MSRP: $10,999.00

    Traditional Financing:
    Financing offers available only on new LiveWire motorcycles financed through Eaglemark Savings Bank (ESB) and subject to credit approval. Not all applicants will qualify. Stated offers are available only to high credit tier customers at ESB. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 S2 Mulholland™ with a Promotional MSRP of $10,999, 10% down payment and amount financed of $9,899.10, 84-month repayment term, and 11.49% APR results in monthly payments of $172.06. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See LiveWire Sonoma for details.

     

    *S2 Alpinista™
    Promotional MSRP: $11,999.00

    Traditional Financing:
    Financing offers available only on new LiveWire motorcycles financed through Eaglemark Savings Bank (ESB) and subject to credit approval. Not all applicants will qualify. Stated offers are available only to high credit tier customers at ESB. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 S2 Alpinista™ with a Promotional MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.49% APR results in monthly payments of $187.70. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See LiveWire Sonoma for details.