New Harley-Davidson® Motorcycles for Sale

Shop new Harley-Davidson® Motorcycles for sale in Sonoma County, California, near Santa Rosa and Petaluma. Don't miss current Harley-Davidson promotions and Harley® financing offers. We can order you the latest Harley® motorcycle models, too – and we have used Harley bikes for sale.

    • Price, if shown and unless otherwise noted, represents the Manufacturer's Suggested Retail Price (MSRP) and does not include government fees, taxes, dealer vehicle freight/preparation, dealer document preparation charges, labor, installation, or any finance charges (if applicable). MSRP and/or final actual sales price will vary depending on options or accessories selected; contact dealer for more details.

    • Images, where available, are presented as reasonable facsimiles of the offered unit and/or manufacturer stock images. Non-standard options or features may be represented. No guarantee of availability or inclusion of displayed options should be inferred; contact dealer for more details.

    • The extension of the Motorcycle Limited Warranty is valid on new, previously untitled 2022, 2023, 2024 and 2025 Harley-Davidson® motorcycles purchased and delivered between November 1, 2024 and March 31, 2025. Offer excludes Company Owned Vehicles (COV), Police Duty Motorcycles, Fleet, EagleRider, and DEMO motorcycles. Warranty coverage on all eligible motorcycles sold and delivered during the sales period will be extended through April 30, 2027. All other terms of the Motorcycle Limited Warranty, which can be found in your Harley-Davidson Owner's Manual, remain the same. See dealer for details.

    OFFER DISCLAIMERS

    Financing Offer available only on New MY25 Harley‑Davidson® Sportster® S motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 0.01% APR offer is available only to high credit tier customers at ESB and only for a 36‑month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 Sportster S in Billiard Gray with an MSRP of $15,999, no money down and amount financed of $15,999, 36‑month repayment term, and 0.01% APR results in 35 monthly payments of $198.89 and a 36th balloon payment of $9,041.45. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2026 – June 30, 2026. Other terms, conditions, and limitations may apply. Dealer participation may vary. Offer not valid in Alaska. Financing offer is subject to change or cancellation at anytime. A return fee up to $395, excess wear, mileage and other charges may apply. Some motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions. 

     

    $500 Customer Cash Offer valid toward the purchase price of select new, untitled 2023, 2024, and 2025 Harley-Davidson Sportster S motorcycles available and in stock at participating H‑D® dealerships in the United States, including Alaska and Hawaii. Eligible customers must visit H‑D.com/Military or H‑D.com/Police and validate eligibility through ID.me to receive a unique H‑D Hero Offer code. Offer valid only for the named eligible individual, is non‑transferable, and must be presented at time of purchase. Offer valid on purchases made between April 1, 2026 and June 30, 2026. Limit one offer per eligible customer and per eligible motorcycle purchase. Offer may not be applied toward a motorcycle down payment and is not valid on prior purchases or future motorcycle orders after June 30, 2026. This Offer may be combined with certain in‑market Harley-Davidson® promotions; however, restrictions apply. See your authorized Harley-Davidson® dealership for details on eligible offer combinations, including Harley-Davidson® finance offers. Offer cannot be redeemed for cash or cash equivalent and is non‑refundable. Harley-Davidson and participating dealers are not responsible for lost or stolen offer codes. Offer subject to change without notice. Void where prohibited or restricted by law.

     

    OFFER DISCLAIMER

    Financing Offer available only on New MY26 Street Glide® Limited and Road Glide® Limited Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.19% APR offer is available only to high credit tier customers at ESB and only for a 36‑month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2026 Street Glide Limited in Dark Billiard Gray with an MSRP of $32,999, 10% down payment and amount financed of $29,699.10, 36‑month repayment term, and 7.19% APR results in 35 monthly payments of $394.20 and a 36th balloon payment of $21,433.64. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2026 – June 30, 2026. Other terms, conditions, and limitations may apply. Dealer participation may vary. Offer not available in Alaska. Financing offer is subject to change or cancellation at any time. A return fee up to $395, excess wear, mileage and other charges may apply. Some motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.

     

    *S2 Mulholland™
    Promotional MSRP: $10,999.00

    Traditional Financing:
    Financing offers available only on new LiveWire motorcycles financed through Eaglemark Savings Bank (ESB) and subject to credit approval. Not all applicants will qualify. Stated offers are available only to high credit tier customers at ESB. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 S2 Mulholland™ with a Promotional MSRP of $10,999, 10% down payment and amount financed of $9,899.10, 84-month repayment term, and 11.49% APR results in monthly payments of $172.06. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See LiveWire Sonoma for details.

     

    *S2 Alpinista™
    Promotional MSRP: $11,999.00

    Traditional Financing:
    Financing offers available only on new LiveWire motorcycles financed through Eaglemark Savings Bank (ESB) and subject to credit approval. Not all applicants will qualify. Stated offers are available only to high credit tier customers at ESB. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 S2 Alpinista™ with a Promotional MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.49% APR results in monthly payments of $187.70. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See LiveWire Sonoma for details.

    *While supplies last. Open to U.S. (excluding HI) and Canada residents only; 18+. Eligible participant must visit a participating Harley-Davidson® dealer and complete a qualifying test ride on a new Harley-Davidson® motorcycle between March 3, 2026, and May 30, 2026, to receive a limited-edition challenge coin. Offer ends on May 30, 2026, or when supply of 85,000 challenge coins has been distributed, whichever occurs first. Limit one (1) challenge coin per eligible participant. Challenge coin has no cash value. Promotion is subject to change without notice. See participating Harley-Davidson® dealers for full terms and conditions, including test ride requirements. Sponsor: Harley-Davidson Motor Co., 3700 W. Juneau Ave., Milwaukee, WI 53208.